About Laolao Travels
At Laolao, our mission is to fight overtourism by crafting high-quality, affordable experiences in Japan. We partner with local guides and small communities to bring you authentic journeys—far from the crowds.
- Our Vision: Promote sustainable tourism that gives back to local communities, while ensuring travelers get the best possible experience for less.
- Our Approach: We limit group sizes, choose eco-friendly accommodations, and avoid heavily trafficked spots—so you see the “real” Japan.
- Core Values: Sustainability, Authenticity, Affordability, and Community Support.
Meet the Team
Diego Alonso
Founder & Lead Guide
Data scientist turned traveler, passionate about sustainable tourism.
Interests: Wildlife photography AI for conservation Football
Robert Gost
Team Manager
Ensures every tour runs smoothly and sustainably.
Interests: Investor Developer Team Coordinator
Iker López
Lead Photographer/Marketing
Capturing Japan’s hidden corners one frame at a time.
Interests: Photography Marketing Design
Daniel Ochando
Event Manager / Coordinator
Capturing Japan’s hidden corners one frame at a time.
Interests: Manage Events Public Relationships Client Manager